David Hancock's Page

An Entrepreneurial Author is an author who sees their book royalties as a small bonus for writing a book, but not the reason for writing a book.

I am an Entrepreneurial Author and so are all of you or you would not be here. Being an Entrepreneurial Author is about having the right mindset and approach to your book. It’s also about learning how to profit from your book, and making the most out of your opportunities. What Does It Mean To Be An Entrepreneurial Author? Well I'm going to tell you. Over the coming weeks I'll be sharing with you exactly what is an Entrepreneurial Author in short easily digested segments. An Entreprene… Continue

Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement. The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year. After five weeks, the results displease him so much that he cancels his contract. Five ads in five weeks seems like a lot of frequency in marketing. Five exposures do, indeed, establish some momentum. But… Continue

Each year The Wall Street Journal tracks the growing number of books written by consultants, real-estate moguls, retailers and other entrepreneurs. Over the past six years, the number of books written by entrepreneurs or about entrepreneurship has risen steadily, to an estimated 312 in 2007 from 188 in 2002, according to Books in Print, and publishers say there are more on the way. Morgan James actually published over 100 of those. With layoffs and cutbacks dominating the headlines, demand for… Continue

Which would you like first? Okay the good news it is. When Rick Frishman came on as our Publisher and partner one of the first things he mandated is that I take some time off. Building Morgan James from idea to a $15 million dollar company has been fun, but exhausting! So some time off to spend with the family has been much anticipated. So what was the good news? Well, for me, that was it! But for you, it is that I will be unable for a short period of time. And the bad news? I'll be taking th… Continue