Book Marketing Magic - Give Away Over Half of Your Book as a Free E-book

The Entrepreneurial Publisher

Book Marketing Magic - Give Away Over Half of Your Book as a Free E-book

Posted by Ernie Zelinski on April 24, 2008 at 10:30pm

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Retirement Gifts Book

I have been using a bit of viral marketing and it seems to have helped a lot.

One of the viral marketing tools I use is giving away over half — the top half only — of my book How to Retire Happy, Wild, and Free. (The top half is available as a PDF at Creative Free E-books).

Today if anyone types in "retirement" into Amazon.com's search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category. Given that over 95 percent of the 190,000 books published in North America every year will never sell more than 5,000 copies, my book has done very well.

Although largely ignored by the media, and rejected by over 35 American and British publishers, How to Retire Happy, Wild, and Free has now sold over 90,000 copies. It has also been published in 7 foreign languages.

Of course, word-of-mouth is still the most powerful advertising for any product or service. A great product or service creates its own viral marketing.

My latest viral marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The Retirement Quotes Cafe.

Just for the record, my goal is to sell over 500,000 copies of How to Retire Happy, Wild, and Free. Although the competition is fierce for retirement books, I won't let this interfere with my attaining my goal simply because I know that I have the World's Best Retirement Book.

Top 10 Reasons to Buy and Read How to Retire Happy, Wild, and Free

1. You are ready to claim your freedom from corporate life.

2. You want to follow your retirement dreams instead of someone else's.

3. As a spiritually and highly evolved human being you know that how to enjoy life to its fullest is much more important for creating an active, satisfying, and happy retirement than how much money you have saved.

4. Many retirement columnists and retirement seminar presenters have ranted and raved about this book. For instance, retirement columnist Nancy Paradis of the St. Petersburg Times in Florida advises, "Get this book if you look forward to a retirement with 'zing.' "

5. With it's great title and the inspirational subtile, this book makes the perfect gift for the soon-to-be retired friend or for the person retiring at the office.

6. You agree that "Retirement is the beginning of life, not the end."

7. You have put money in proper perspective so that you don't need a million dollars to retire.

8. You want to generate great purpose in your entire retirement life with meaningful, creative pursuits.

9. You like finding extremely useful information about retirement such as The Get-a-Life Tree that you won't find in any other book, but which is acclaimed by people who have read How to Retire Happy, Wild, and Free.

10. Above all, you want to make your retirement years the best years of your life.