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Keep it Simple
One of the qualities common to successful nonfiction books is simplicity. They are based on simple ideas compellingly communicated by their titles, their covers and their marketing. So make your ideas clear, compelling and promotable, but keep them simple.
Tags: author, conrad, david, entrepreneurial, for, frishman, guerrilla, hancock, james, jay
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Comment by Gail Foley on April 1, 2009 at 10:57am - David, as Ronald so aptly puts it - well said! We tend to massage our words to death...when all people really want to know is how does this help me.
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Comment by Suzann Rye on March 31, 2009 at 11:38am -
Hmmm...If only it was that...eh...simple...
Food for thought for a cronic super-nerd :)
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Comment by Ronald Earl Wilsher on March 30, 2009 at 4:22pm -
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Comment by Alice Greene on March 30, 2009 at 4:04pm - David, I appreciate the reminder. You also demonstrate it well in you 3 simple, to-the-point sentences.
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Comment by Maryanna Young on March 30, 2009 at 3:29pm - Nice David. I tell my clients this every day and it's good that they can hear it coming from you. Yes, authors, bloggers and others...don't be too perfect or it will never get done.
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Comment by Peggy M. Jordan on March 30, 2009 at 3:05pm - Amen! So many writers and entrepreneurs (including me) are chronic over-thinkers. It can make things much harder than they need to be for all concerned.
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