Morgan James Publishing

The Social Network of The Entrepreneurial Publisher

Nichecraft is the name we use for the literary alchemy of spinning ideas into gold. Pick a niche in a subject that you will remain eager to write about and promote and make nichecraft the heart of your strategy for success.

Every book you can write can help sell every other book you write. Make synergy one of your objectives. The more books you write on the subject, the more copies they will all sell, along with the products and services based on them. Just as you can build a house brick by brick, nichecraft is the easiest, simplest, fastest way we know for you to build a career, book by book.

Nichecraft also makes it easier for you to focus your attention on authors, books, other media and speaking opportunities in the field you want to enter. You have to assess its long-term prospects and convince your networks and yourself that you will enjoy being part of it.

The idea of nichecraft is worth many times the price of this book. It’s as logical and powerful as it is simple, and it works as well for Jay Conrad Levinson, who laid the foundation for a virtually endless series of books that are needed by more people in more places in more kinds of businesses every day.

Our certainty that practicing nichecraft will make you a successful entrepreneurial author can’t guarantee that you will be able to sell your books or that they will sell well enough to warrant more books in the series. But the unpredictability of publishing is part of what makes the business exciting and keeps publishing people open to new authors and new ideas.

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Gail Foley Comment by Gail Foley on April 8, 2009 at 11:33am
Thanks David. I've heard the wisdom of picking a niche for a long, long time and your example of Jay Conrad Levinson is perfect. I read all his Guerrilla Books and have followed him forever! I am going to fine tune and practice my nichecraft and appreciate the reminder of how powerful it can be for success. Have a wonderful Wednesday!

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