The Social Network of The Entrepreneurial Publisher

All Blog Posts Tagged 'publishing' (15)

Program guaranteed to improve literacy skills by at least 20 percent

For Immediate Release: June 10, 2009 “You did a wonderful job clearing up some of the clutter.” “This one pulled everything together for me and suddenly it didn't seem so overwhelming.” “…provides solid content, organization to die for, a brutally honest approach, a fast-paced style, and lots of helpful extras. It provides both encouragement and a healthy measure of reality to a writer…” Communications is a key component to the growth of North America. One of the biggest challenges facing ma… Continue

Added by Debbie Elicksen on June 10, 2009 at 7:46pm — No Comments

Six facets of thinking like an Entrepreneurial Author

1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, use your creativity to give old ideas a new twist 2. Think inclusively. Create ways to bring people together in a way so enjoyable they will tell friends about it before and after the event. 3. Think big. Look at the promotional oppor… Continue

Added by David Hancock on April 2, 2009 at 3:44pm — 3 Comments

Borders Gets Another Year

The biggest worry of the year for book publishers has been answered, as Borders appears to have been granted another 12 months to sort itself out. Leading shareholder and lender of last resort Pershing Square has extended their $42.5 million term loan to Borders until April 1, 2010. But Pershing has once again won big concessions for that extension: The "put" option to buy the Paperchase chain (which Pershing never wanted to own in the first place) will expire, and the big grants of 14.7 millio… Continue

Added by David Hancock on March 31, 2009 at 11:32am — 5 Comments

Barnes and Noble Reduces Inventory by 11 Percent

In their earnings conference call with investors, Barnes & Noble noted that "inventories declined $155 million or 11 percent compared to last year." They say they were able to "improve inventory turns to the highest levels in our history" and indicated "our in stock percentage of being in stock on key titles and back list did not suffer at all" as a result. Other supply chain improvements "resulted in reduced purchases from book wholesalers which of course carry lower markups." A good portio… Continue

Added by David Hancock on March 24, 2009 at 9:45am — No Comments

The 10 Commandments of The Entrepreneurial Author

1. Create books, products and services that you can market with pride and passion. 2. Remember that you are in the service of your ideas, your books and your readers. 3. Establish an annual marketing budget that reflects your belief in the importance of marketing and enables you to carry out your promotion plan. 4. Devote the same time, energy and imagination to promoting your books every day that you devoted to writing them. 5. Foster and sustain warm, giving relationships with your networks. 6… Continue

Added by David Hancock on March 23, 2009 at 12:12pm — 3 Comments

Apple Will Change the Rules for Selling eBooks within Apps

Apple previewed the many changes on the way in the next version of the operating system (version 3.0) for the iPhone and iPod Touch. (Apple says there are now about 30 million devices running this OS). Notably for publishers, Apple will now allow the sale of App Store content from within a paid app. SVP of iPhone software Scott Forstall said at the preview, "We've been listening, and some developers say there are other business models they'd like to support, such as subscriptions. Like magazine… Continue

Added by David Hancock on March 18, 2009 at 12:26pm — No Comments

The Real Dough Is Outside Of The Cookie Cutter

Your creativity—your ability to use your imagination to create new ways to promote your books—will impress publishers because they show little creativity when they promote their books. Large houses publish hundreds of books a year, so they can’t devote enough time or money to creating the most effective marketing campaigns for every book they publish. Even the big books that receive far more attention than the rest of the list are victims of the cookie-cutter syndrome. As each book winds its wa… Continue

Added by David Hancock on March 17, 2009 at 4:55pm — 2 Comments

Why You Have to be An Entrepreneurial Author

The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial authors, the only business criterion that counts is profits. Marketing is anything done to sell a product or service and maintain relationships with the people who make the business possib… Continue

Added by David Hancock on March 3, 2009 at 5:40pm — 5 Comments

Harper Closes Collins

Following rapid expansion under Steve Ross, HarperCollins is "closing the Collins Division and realigning the imprint" and president and publisher of the division Ross is now leaving the company. In other realignments (see below), William Morrow publisher Lisa Gallagher is leaving the company as well. The Harper imprint, under Jonathan Burnham, will absorb the Collins general non-fiction list (which will be published as Harper titles), along with Collins Reference, which retains its name as an i… Continue

Added by David Hancock on February 10, 2009 at 12:00pm — No Comments

On the Other Side of Fear and Failure Reside Success and Fortune

Ernie Zelinski contemplating fear at La Table de Renoir Restaurant in Edmonton

It may come as a surpise to some people that we all have our doubts and our fears about our pro

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Added by Ernie Zelinski on September 13, 2008 at 9:30pm — No Comments

WillowRaven's preliminary cover for "Midnight Hours" by Vivian Gilbert Zabel is ready for critique...

Since many of the pics lately have been quite hard to see, I am breaking down the latest cover I am doing for 4RV Publishing into parts in hopes you all can give me an honest critique of this cover before it goes to press. If ya'll see any errors… Continue

Added by Aidana WillowRaven on April 1, 2008 at 5:40pm — No Comments

On WillowRaven's Drawing Table... Children's Books by Susan Kneib Schank, Connie Arnold, Lea Schizas, and Lacresha Hayes

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Added by Aidana WillowRaven on March 13, 2008 at 11:55am — No Comments

Aloha Authors

Shame on the New Media Marketing Author for not being on MJP Ning Sooner!!! alas - but now I've arrived Coach Deb Author of "Secrets of Online Persuasion" Next book: Tribal Seduction Imprint: MBO Productions Ok - now let's see how long I last in here before the next speaking gig calls me away! hahaha So - now that I'm here - I'd like to get to meet each and every author in here. Comment below on HOW you'd like to be remembered - so th… Continue

Added by Coach Deb on February 28, 2008 at 6:08am — 1 Comment

Do You Think My Client Will Like Her Surprise? The Adventures of Katie-Bear: Fun Days at School Teaser!

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Added by Aidana WillowRaven on February 27, 2008 at 10:30pm — No Comments

See, Even Illustrators get Rejection Letters...lol.

Bidding on projects &/or providing fresh samples based on a project's description rather than past work is part of the business. In illustration you learn to develop a speculative look at your work much like I would assume an author has to. Critiques are actually known for being very public & at times disappoi… Continue

Added by Aidana WillowRaven on February 25, 2008 at 2:30pm — No Comments