All Blog Posts Tagged 'publicity' (5)

1. Think new. Try to come up with fresh ideas that haven’t been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can’t dream up something new, use your creativity to give old ideas a new twist 2. Think inclusively. Create ways to bring people together in a way so enjoyable they will tell friends about it before and after the event. 3. Think big. Look at the promotional oppor… Continue

In their earnings conference call with investors, Barnes & Noble noted that "inventories declined $155 million or 11 percent compared to last year." They say they were able to "improve inventory turns to the highest levels in our history" and indicated "our in stock percentage of being in stock on key titles and back list did not suffer at all" as a result. Other supply chain improvements "resulted in reduced purchases from book wholesalers which of course carry lower markups." A good portio… Continue

1. Create books, products and services that you can market with pride and passion. 2. Remember that you are in the service of your ideas, your books and your readers. 3. Establish an annual marketing budget that reflects your belief in the importance of marketing and enables you to carry out your promotion plan. 4. Devote the same time, energy and imagination to promoting your books every day that you devoted to writing them. 5. Foster and sustain warm, giving relationships with your networks. 6… Continue

Apple previewed the many changes on the way in the next version of the operating system (version 3.0) for the iPhone and iPod Touch. (Apple says there are now about 30 million devices running this OS). Notably for publishers, Apple will now allow the sale of App Store content from within a paid app. SVP of iPhone software Scott Forstall said at the preview, "We've been listening, and some developers say there are other business models they'd like to support, such as subscriptions. Like magazine… Continue

Your creativity—your ability to use your imagination to create new ways to promote your books—will impress publishers because they show little creativity when they promote their books. Large houses publish hundreds of books a year, so they can’t devote enough time or money to creating the most effective marketing campaigns for every book they publish. Even the big books that receive far more attention than the rest of the list are victims of the cookie-cutter syndrome. As each book winds its wa… Continue