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David Hancock Borders Gets Another Year

The biggest worry of the year for book publishers has been answered, as Borders appears to have been granted another 12 months to sort itself out. Leading shareholder and lender of last resort Pershing Square has extended their $42.5 million term loan to Borders until April 1, 2010. But Pershing has once again won big concessions for that extension: The "put" option to buy the Paperchase chain (which Pershing never wanted to own in the first place) will expire, and the big grants of 14.7 millio… Continue

Added by David Hancock on March 31, 2009 at 11:32am — 5 Comments

David Hancock Keep it Simple

One of the qualities common to successful nonfiction books is simplicity. They are based on simple ideas compellingly communicated by their titles, their covers and their marketing. So make your ideas clear, compelling and promotable, but keep them simple. Continue

Added by David Hancock on March 30, 2009 at 2:52pm — 6 Comments

David Hancock Why One Equals Four

Every book is four businesses: 1. 
an enterprise that creates a product or service 
 2. a marketing business that sells what it produces 3. 
a service business that understands that service is whatever customers want it to be 4. 
a people business that makes the first three possible The larger the business, the harder it is to establish and maintain personal relationships with customers, suppliers and employees. Although they may be poor in capital, entrepreneurial authors can be rich in human… Continue

Added by David Hancock on March 10, 2009 at 8:30am — 6 Comments

David Hancock The Differences Between Authors and Entrepreneurial Authors

What are the characteristics of an entrepreneurial author as opposed to a traditional author? Entrepreneurial authors differ in twelve ways: 1. Traditional authors use as big a budget as possible; entrepreneurial authors substitutes time, energy and imagination for money. 
 2. Traditional authors are geared to big audiences; entrepreneurial authors, to laser focused niches with a big dream but not a big bankroll. 
 3. Traditional authors measure effectiveness with sales; entrepreneurial autho… Continue

Added by David Hancock on March 6, 2009 at 10:28am — No Comments

David Hancock Why You Have to be An Entrepreneurial Author

The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial authors, the only business criterion that counts is profits. Marketing is anything done to sell a product or service and maintain relationships with the people who make the business possib… Continue

Added by David Hancock on March 3, 2009 at 5:40pm — 5 Comments

David Hancock The Goals of The Entrepreneurial Author

The first thing you’ll notice about being a Entrepreneurial Author is that your goals will be different from the old-fashioned goals of a non entrepreneurial author. An Entrepreneurial Author is flexible, innovative, unconventional, low in overhead costs, dependent, interactive, generous, enjoyable, and profitable. The goal is to stay that way. Look at the authors all around you. If you can’t see many, it’s because they are not Entrepreneurial Authors; instead, they’re buried in work, rarely co… Continue

Added by David Hancock on January 12, 2009 at 8:25am — 2 Comments

David Hancock The Way of The Entreprenuerial Author

Today, there are more authors than ever, but few true entrepreneurial authors. If you are contemplating the life of an author, the way of the entrepreneurial author is the path you should follow. If you are already an author that is the direction in which you should evolve. Entrepreneurial authorship did not exist for your parents or for your grandparents, because the path has only recently been blazed. Technology and enlightenment have marked its way. The Puritan work ethic of your ancestors h… Continue

Added by David Hancock on January 4, 2009 at 4:49pm — No Comments

David Hancock Morgan James on NASDAQ?

Morgan James Publishing has been invited to Ring Opening Bell at NASDAQ MarketSite along with Authors of New Book, Do Your Giving While You Are Living! (http://www.DoYourGiving.com) Rick Frishman and I will join authors Edie Fraser and Robyn Spizman at MarketSite in New York City on Wednesday, December 17th 2008 (THIS WEDNESDAY). Serving as the epicenter for NASDAQ news and events, MarketSite is located i… Continue

Added by David Hancock on December 13, 2008 at 11:21am — 2 Comments

David Hancock Tough Times? You need to sharpen up your Guerrilla Marketing Weapons

In every down economy, some authors lose money while others seemingly coin money. I want you to be in the latter category. The plain fact is that Guerrilla Author's have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs.

The Guerrilla Author lives by different rules during a tough times than during boom times. The Guerrilla Author attacks when the com… Continue

Added by David Hancock on November 3, 2008 at 2:30pm — No Comments

David Hancock Guerrilla Soft Steps

It's a hard step for a prospect to decide to buy from you. Guerrilla Entrepreneurs make that hard step a whole lot easier by offering prospects several soft steps. Just imagine how difficult it is for a prospect to make the decision to buy what you are selling. That prospect has never purchased from you before, doesn't know all that much about you, and has been stung in the past by making purchasing errors from others. Guerrilla Marketing makes that hard step a lot less hard by creating a seri… Continue

Added by David Hancock on July 9, 2008 at 4:14pm — No Comments

David Hancock An Entrepreneurial Author is...

An Entrepreneurial Author is an author who sees their book royalties as a small bonus for writing a book, but not the reason for writing a book. Continue

Added by David Hancock on July 7, 2008 at 8:34am — No Comments

David Hancock An Entrepreneurial Author is...

I am an Entrepreneurial Author and so are all of you or you would not be here. Being an Entrepreneurial Author is about having the right mindset and approach to your book. It’s also about learning how to profit from your book, and making the most out of your opportunities. What Does It Mean To Be An Entrepreneurial Author? Well I'm going to tell you. Over the coming weeks I'll be sharing with you exactly what is an Entrepreneurial Author in short easily digested segments. An Entreprene… Continue

Added by David Hancock on July 3, 2008 at 9:32am — No Comments

David Hancock The Entrepreneurial Book Boom

Each year The Wall Street Journal tracks the growing number of books written by consultants, real-estate moguls, retailers and other entrepreneurs. Over the past six years, the number of books written by entrepreneurs or about entrepreneurship has risen steadily, to an estimated 312 in 2007 from 188 in 2002, according to Books in Print, and publishers say there are more on the way. Morgan James actually published over 100 of those. With layoffs and cutbacks dominating the headlines, demand for… Continue

Added by David Hancock on June 16, 2008 at 12:48pm — No Comments

David Hancock I've got good news and bad news...

Which would you like first? Okay the good news it is. When Rick Frishman came on as our Publisher and partner one of the first things he mandated is that I take some time off. Building Morgan James from idea to a $15 million dollar company has been fun, but exhausting! So some time off to spend with the family has been much anticipated. So what was the good news? Well, for me, that was it! But for you, it is that I will be unable for a short period of time. And the bad news? I'll be taking th… Continue

Added by David Hancock on May 15, 2008 at 9:30am — No Comments

David Hancock Police await autopsy results before commenting on Amherst death

The family at Morgan James is deeply saddened by the news of Dave Mason's passing and extends our sympathy and prayers to the family. AMHERST — RCMP forensics officers have wrapped up their investigation at the site of an unexplained death on Friday but are not prepared to say how David Mason died. The 40-year-old was discovered by a family member at his Amherst-area residence late Friday afternoon. RCMP Const. Paul Calder says police are still "awaiting the results of the autopsy before" the… Continue

Added by David Hancock on May 6, 2008 at 2:30pm — No Comments

David Hancock Knocking on the doors of BEA

Book Expo America (BEA) is held Friday through Sunday in May or early June every year. This year is May 30th - June 1st.

The primary purpose of the show has traditionally been to make booksellers aware of publishers’ fall lists. However, between the decreasing number of independent booksellers who now generate less than 20 percent of book sales and the fact that sales reps have already sold the fall list by the time BEA takes place, the convention is in the process of reinventing itsel… Continue

Added by David Hancock on May 3, 2008 at 12:53pm — 1 Comment

David Hancock What if Stephen’s right?

Just think for a minute... What if Stephen Pierce is right? What if I he really can help you to turn your brain into a success magnet and automatically attract success, money, and friends beyond your dreams -- AUTOMATICALLY. Please - for your sake – check out his course Mind Power University today. If he can't help you, and you decide Mind Power University is not worth way more than the mere introductory offer price, simply let him know and you'll get a complete refund of the purchase price.… Continue

Added by David Hancock on April 29, 2008 at 1:57pm — No Comments

David Hancock Only 2 days left until we meet in Atlanta!

Well it is that time again, and boy are we excited. BigSeminar is only 2 more days away! As you may have heard when Armand and I did that teleseminar last month, Big has played a Big role in our success as an Entrepreneurial publisher. The networking, the contacts and the teaching all has been incredible. This one should be the best one yet. Many of our authors are on stage this year and their books have played a Big role in their success. From Armand himself, to Mike Stewart, Jim Edwards and mo… Continue

Added by David Hancock on April 23, 2008 at 8:30am — No Comments

David Hancock Fundamentals First

My good friend, and fellow Morgan James author, Jay Conrad Levinson just emailed me a reminder that I just had to pass on to you. Here are some fundamental marketing rules for living life in the slow (but safe) lane that Jay and Mitch Meyerson taught me back in 2003 during my Guerrilla Marketing Training but a refresher is always welcome: 1. Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to… Continue

Added by David Hancock on April 7, 2008 at 1:00pm — 2 Comments

David Hancock Hyperion's Bob Miller in Harper Start-Up

Founding publisher at Hyperion Bob Miller is leaving the company after 17 years to "launch a new global publishing program based on a non-traditional business model" starting on April 14 described as a "creative publishing 'studio' that challenges conventional trade publishing standards." They add: "Miller will publish approximately 25 popular-priced books per year in multiple physical and digital formats including those as yet unspecified, with the aim to combine the best practices of trade pub… Continue

Added by David Hancock on April 3, 2008 at 3:12pm — No Comments

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