Up until a few months ago, a lot was being written about how the baby boomers were so cool and how they would be creating a new retirement. Although I am a baby boomer myself, I have always found baby boomers thinking of themselves as so special and so cool as pathetic — quite revolting as a matter… Continue

An Entrepreneurial Author sees their book as a way to become a celebrity in their market—as a way to gain instant expert status.

An Entrepreneurial Author sees their book as a way to become a celebrity in their market—as a way to gain instant expert status.

One of the most important elements of real life success to me is having the freedom and independence to make choices in what I do with my life. Success means doing what I want at the time I choose. Corporate life, of course, would interfere with the freedom I enjoy. Here is a sample of the freedom I have: After I get up — sometimes at the crack of noon —… Continue

It's a hard step for a prospect to decide to buy from you. Guerrilla Entrepreneurs make that hard step a whole lot easier by offering prospects several soft steps. Just imagine how difficult it is for a prospect to make the decision to buy what you are selling. That prospect has never purchased from you before, doesn't know all that much about you, and has been stung in the past by making purchasing errors from others. Guerrilla Marketing makes that hard step a lot less hard by creating a seri… Continue